Privacy Policy

Welcome to JemLit. This Privacy Policy explains how we, JemLit (“we,” “us,” or “our”), collect, use, store, and protect your personal information when you visit our website jem-lit.co.uk and use our services. We are committed to safeguarding your privacy and complying with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and the UK Gambling Commission’s regulatory requirements.

1. Data Controller

JemLit is the data controller responsible for your personal information. Our registered office is in the United Kingdom. If you have any questions or concerns about your data or this Privacy Policy, please contact our Data Protection Officer at [email protected].

2. Information We Collect

We collect and process the following categories of personal data to provide and improve our services:

Full name
Email address
Telephone number
Postal address
Date of birth and gender
IP address and device/browser information
Account registration and profile details
Payment and transaction information
Usage data including session times, pages visited, and interaction with our services
Customer support communications
Documents submitted for identity verification and compliance with legal obligations
Sensitive personal data (e.g. health information) only if voluntarily provided
Data received from third-party sources for fraud prevention and responsible gambling

3. Purposes for Processing Your Personal Data

We use your personal data to:

Register and manage your JemLit account
Verify your identity and age in accordance with UK gambling laws
Process deposits, withdrawals, and payments securely
Comply with legal and regulatory requirements, including anti-money laundering (AML) and responsible gambling obligations
Communicate important updates, changes to services, and account notifications
Provide customer support and respond to your enquiries
Run promotions, competitions, and offer personalised bonuses with your consent
Improve our website, services, and user experience through analysis and feedback
Detect, prevent, and investigate fraudulent or unlawful activities

4. Legal Basis for Processing

Our processing of your personal data is lawful under the UK GDPR based on one or more of the following grounds:

Your consent, where you have explicitly agreed to certain uses such as marketing communications
Performance of a contract, such as providing you with gambling services
Compliance with a legal obligation, including UK Gambling Commission regulations
Our legitimate interests, such as improving services and ensuring security, balanced against your rights

5. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes stated or to comply with legal or regulatory requirements. Typically, data is kept for up to five years after your account is closed or becomes inactive. Certain records may be retained longer if required by law, for example, for ongoing investigations or self-exclusion schemes.

6. Marketing Communications

We may send you marketing information about our services or those of trusted partners only with your explicit consent. You can manage your marketing preferences or unsubscribe at any time via your account settings or by following the unsubscribe link in our emails.

7. Cookies and Tracking Technologies

We use cookies and similar technologies to:

Enable essential website functions
Remember your preferences
Analyse website usage to improve performance
Deliver personalised advertising content

You can control cookie settings through your browser. Please note that disabling certain cookies may affect the functionality of our website.

8. Sharing Your Data

We may share your personal data with:

Service providers such as payment processors, hosting providers, and software suppliers
Regulatory and law enforcement authorities when required by law
Fraud prevention and identity verification agencies
Other companies within the JemLit group for operational purposes
Third parties you have authorised us to share data with

If your data is transferred outside the UK or European Economic Area (EEA), we ensure appropriate safeguards are in place, such as standard contractual clauses approved by the UK Information Commissioner’s Office (ICO).

9. Data Security

We implement robust technical and organisational measures to protect your personal data from unauthorised access, loss, misuse, or alteration. Our security practices are regularly reviewed and updated in line with industry standards.

10. Your Rights

You have the following rights regarding your personal data under UK data protection law:

The right to be informed about how your data is used
The right to access your personal data
The right to rectify inaccurate or incomplete data
The right to erasure (also known as the “right to be forgotten”) in certain circumstances
The right to restrict or object to certain types of processing
The right to data portability
The right to withdraw consent at any time without affecting prior processing
The right not to be subject to automated decision-making, including profiling, which produces legal or similarly significant effects

To exercise any of these rights, please contact us at [email protected]. We will respond promptly and in accordance with applicable law.

11. Changes to Our Privacy Policy

We may update this Privacy Policy occasionally to reflect changes in our practices or legal requirements. Any updates will be published on this page with an updated “Last updated” date. We encourage you to review this policy regularly. Continued use of our services after changes indicates your acceptance of the updated terms.

12. Complaints and Contact

If you have concerns about how we process your personal data, please contact us at [email protected]. You also have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO) at https://ico.org.uk.

For responsible gambling support and advice, please visit the GamCare website.

Last updated: 27.06.2025